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Taking The Focus Off YourselfBy Gregory McGuire Not too long ago, my network marketing business struggled. My marketing budget was almost zero, and I hadn't recruited anyone in a long time. It hurt. Then Eric, who was in my downline, called me with a problem more serious than mine. His wife was leaving, and, in addition to the emotional stress he felt at the time, he didn't know how he could make ends meet without her income. He was thinking about quitting the business. Eric had been one of my top producers. Losing him would be devastating. He became my focus. The next couple weeks I helped him find every free advertising source we could find. Safelists, traffic exchanges, traffic bars, posting video to YouTube, press releases, blogs . . . You name it, we did it. Oh, and along the way, I did these same techniques. What happened? Within a month Eric sponsored 5 new premium members, advanced in rank, and was able to generate enough additional income to stay afloat! Not only that, but I was able to sponsor 3 new premiums myself that month. How did that happen? Zig Ziglar is famous for many things, but one of his most famous sayings goes like this: 'If you can help enough people get what they want, then you can have whatever it is that you want.' Nowhere does this saying apply more than in network marketing. In reality, you are nothing without your downline. Think about this for a moment. If every member of your downline were to drop out right now, where would you be? And yet, so many times I've heard about how difficult it is to reach your upline. Reach your upline? A truly supportive upline should be calling you at least twice a week. If you don't communicate with your downline, how do you expect to succeed? They are literally the air in your balloon. I can guarantee you that if you take the focus off yourself and your business and put it where it belongs, on your downline and their business, that yours will take care of itself. Yes, you'll still have to prospect and recruit new members, but when you focus on others, a kind of magic clicks in, and it seems to happen almost effortlessly. You can call it karma, reaping what you sow, or Universal backlash, but it's all the same. It's kind of like when you watch someone else's back, someone else automatically watches yours. I've done this several times now, and it's always the same. If I start getting frustrated or worried about my business, I'll simply focus more time on one of my downline who might be struggling. Without fail, when I check my numbers again, they're up. It's really the strangest thing. About the author Gregory McGuire is a successful network marketer and hypnotherapist living in Smyrna, Tennessee. Discover why our team is the fastest growing team in Success University.' Visit http://www.calling-my-own-shots.com |
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