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How to Interpret Website Traffic StatisticsBy Uchenna Ani-Okoye Taking note of your website traffic statistics can be a very important tool for a many different reasons. Before you start making total use of this tool, you will have needed to know how to analyse the information. Almost all web hosting companies do provide you with standard web traffic information that you will have to interpret and make the best use of. Sometimes, the information received from your hosting company may be overwhelming if you do not have full understood how to apply it to your particular business and website. Here's how to examine the most basic information Examining the most basic information starts with - the average people to your website on a daily, weekly, and monthly basis. These stats are the clearest measure of your website's views. It is possible to presume that the more traffic you see in these fields, the better your website is likely to be doing, but you should also consider other things like. Looking at the behaviour of your visitors once they come to your website this will give a more accurate reading of your site. There is often a big misunderstanding about what is called 'hits' and what is really good, quality traffic to your website site. Hits are just a record of the number of information requests received by the server. If you think about the fact that a hit will just show the number of graphics per page, you will get an idea of how overblown the concept of hits can be. An example of this is, if your webpage has 15 graphics on it, the servers will record this as 15 hits, when in reality it was just one single visitor who was browsing a single page on your site. As you can see, hits are not useful in analyzing your website traffic. Generally more people that come to your website, the more precise your reading will become. The more traffic your website receives, the more accurate your analysis will be of your visitors behavioural trends. Less people coming to your website tend to give a less accurate reading. In theory you want to use web traffic stats to figure out how good or poor your site is doing for your visitors. A way to figure this out is to look into how long on average your visitors may spend on your web site. If that time spent isn't long, it usually shows an underlying problem. Then the challenge is to figure out what that problem is. About the author Uchenna Ani-Okoye is an internet marketing advisor and co founder of Affiliate Marketing Services |
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